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“Why isn’t it a beautiful thing?” a puzzled Sharath Keshava Narayana asked of his AI device masking accents. Produced by his company, Sanas, this recent technology seeks to “soften” the accents of call centre workers in real-time to allegedly shield them from bias and discrimination. It has sparked widespread interest both in the English-speaking and French-speaking world since it was launched in September 2022.